01 Computer System - SME Resources

Getting Your Message Out
			Tips for optimising your Publisher files for Commercial printing

			Business Card (Arrows)

			Business Card (Monogram)

			Business Card (Offset)

			Coupon

			E-mail Newsletter

			Oversize Postcard

			Referral Postcard

			Tri-Panel Event Mailer

			Two-page Newsletter

			Create and Send E-mail Publications Using Publisher

			Establish a Web Presence with Publisher

			Five Steps to Hitting Your Direct Mail Targets

			Harness the Sales Power of E-mail - 4 Steps to Pressing Send

			Online Marketing - Building a Web Site the Easy Way

			Sending the Right Message - How to Match a Direct Mailer to Your Marketing

Developing Your Marketing Plan
			Basic Marketing Plan Template

			Create Branded Templates from Scratch with Publisher

			Five Easy Steps to Create a Marketing Plan

			Is Your Marketing Working?

			Promote a Consistent Company Identity with Publisher

			Segment Your Customer Base

			What Does your Company Stamd For: How to Create a Branding Toolkit

Attracting Customers
			Process Steps for Sales to Large Businesses - Provided by Sales Performance International

			Selling Points Presentation - Provided by Sales Performance International

			Datasheet Template

			Product/Service Benefit Statement

			Sales Process Model for Small Business Auto Demo

			Attract New Customers Using Publisher

			Competitive Points List - Provided by Sales Performance International

			Create a Benefit Statement for Your Product or Service

			Customer Reference Story - Provided by Sales Performance International

			How a Sales Process can Drive Revenue for Your Small Business

			How One Small Business Implemented a Sales Process

			Introductory Letter to a New Client

			Locate Accounts Willing to be a Customer Referral

			Price Quote on Goods to a New Customer

			Price Quote on Goods to an Existing Customer

			Price Quote on Services to a New Customer

			Price Quote on Services to an Existing Customer

			Send an Internal Email to Solicit Input On a New Customer

Closing the Sale
			Value Analysis Calculator - Provided by Sales Performance International

			Defend the Pricing of your Product or Service During Negotiations

			Follow-up to Product/Service Sales Call (formal) - Provided by Sales Performance International

			Follow-up to Product/Service Sales Call (informal) - Provided by Sales Performance International

			Prepare Your Negotiating Points Ahead of Time

Retaining the Customer
			Customer Management List

			Feedback Postcard

			Keep Your Customers Happy and Coming Back For More

			Reward Your Best Customers

			Sales Follow-Up Letter - Provided by Sales Performance International

			Survey of Quality

			Thank You to New Customer

			Track Customer Satisfaction with Your Product or Service

			Turn Your Customers Into Your Sales Force

			Using Publisher to Keep in Touch with Loyal Customers

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